Strategic perspectives Essay Example | Topics and Well Written Essays - 3750 words

Strategic perspectives - Essay ExampleAdditionally, the volatile economic conditions in the UK serve as major concerns for achieving consumer loyalties, which argon part of the companys mission.Based on all research findings, it has been recommended that the company utilise more than promotion in public relations to set off perceptions of competent and viable corporate social responsibility focus. Additionally, based on consumer behaviour patterns and the economic conditions in the UK, it is further recommended that the company begin launching more private label brands that are aligned with discounted pricing structures. These recommendations will better align the corporate level strategy with the publicised mission of Tesco and sustain higher(prenominal) levels of competitive advantage for the firm.Tesco is a UK-based, multinational super marketplace and general merchandise retailing organisation. This retailer giant is currently the second largest retailer, in terms of profitabil ity, just crumb Wal-Mart with revenues of 64.83 billion in 2013 (Tesco 2013). Tesco maintains presence in 12 different countries throughout North America, Europe and Asia. Sustaining a market share of approximately 30 per centum in the UK, it is considered the largest supermarket in comparison to its main competitors Morrisons, Sainsbury, Waitrose and Asda. This report conducts a strategic analysis of Tesco, inclusive of the external environment impacting operations and strategy with an emphasis on the UK market, the internal environment, an evaluation of its reputation from a public relations perspective, the firms existing strategies and a series of strategic recommendations are provided to improve its market and competitive positions.This section describes the relevancy and impact of external market forces, utilising Porters Five Forces Model for analysis, as well as the PESTEL framework. Tesco operates in many another(prenominal) highly saturated competitive markets